Hunter McLean
Hunter McLean
Hunter McLean
Art director and creative designer living by the waves in San Diego, CA. Right now, I'm the Creative Director over at Webstacks.
Art director and creative designer living by the waves in San Diego, CA.
Right now, I'm leading the Creative team over at Blueboard.
Blueboard Accessibility Rebrand + Web Redesign
To kick off 2023, we launched a new immersive experience on Blueboard.com packed with custom interactions and animations, all built on Webflow. This built on the first phase to a late-2022 initiative overhauling Blueboard's brand guidelines to be fully WCAG compliant, introducing new brand elements and best practices, and developing a spiffy (fully accessible) website.
Aidaly Branding + Accessible Web Redesign
Empowering the expansive family caregiver network is Aidaly's mission. By connecting family caregivers to the benefits that are available to them, Aidaly is taking the heathcare space by storm. As Art Director, I partnered with them to reintroduce the brand to the world with all new accessible guidelines and a fresh web experience.
Empowering the expansive family caregiver network is Aidaly's mission. By connecting family caregivers to the benefits that are available to them, Aidaly is taking the heathcare space by storm. As Art Director, I partnered with them to reintroduce the brand to the world with all new accessible guidelines and a fresh web experience.
Print, ads, and everything else
A sample of projects across various media from print to digital ads to hard-coded emails and sales collateral.
Employee Appreciation Hub
Blueboard, a leading rewards and recognition platform and thought-leader in the employee appreciation space, wanted to reintroduce their Appreciation Engine ahead of Employee Appreciation Day. With UI, content, and promo upgrades we were able to exceed all goals and even fuel over $100k in associated deals. Not too shabby for an awareness play.
Blueboard, a leading rewards and recognition platform and thought-leader in the employee appreciation space, wanted to reintroduce their Appreciation Engine ahead of Employee Appreciation Day. With UI, content, and promo upgrades we were able to exceed all goals and even fuel over $100k in associated deals. Not too shabby for an awareness play.
Poster Series (for fun)
Poster design is one of my favorite mediums for experimentation with new techniques and aesthetics that have piqued my interest.
Poster design is one of my favorite mediums for experimentation with new techniques and aesthetics that have piqued my interest.
Trip Journal
After a long stint of traveling, I was inspired by my stacks of journals to concept an app meant just for that. While this might seem like a crowded space, the existing apps fell flat when it came to ease-of-use and visual experience. This is how I would do it.
Cisco Systems DistiLocator
Cisco Systems Distribution was in need of website revamp as the Cisco Systems style guide changed with a new suite of colors, fonts, and iconography. Working within tight brand parameters, I was able to work directly with Cisco Systems as a freelance client, producing websites, emails, and video animations.
Running Around the World
The world is a beautiful place. As I've been lucky enough to see more and more of it, I recruited the help of my camera and wide-angle lens to document the sights and views.
Copyright 2024 © Hunter McLean