Aidaly Rebrand + Web Redesign
Aidaly Rebrand + Web Redesign
THE GIST
THE GIST
Aidaly, a platform empowering Home Caregivers to support their families while getting paid, was looking for help getting their brand and web expereince updated to reflect the impact and sentiment they want to have on in the heathcare space. After a few misaligned freelancer experiences, they reached out to me to take a look at their overall branding and web experience, and reintroduce it to the world.
THE IMPACT
THE IMPACT
Over the course of five months, we launched a fresh set of brand guidelines, focused on the warm and empowering mission of Aidaly, along with a new web experience that is fully WCAG compliant. This new brand reasserted their difference among competitors, and finally reflected the energy Aidaly wanted their brand to represent.
THE TOOLS
THE IMPACT
Figma, Webflow, Adobe CC, Google Analytics, WCAG Compliance
THE RESEARCH
PRESIDENT'S CLUB PRODUCT BRANDING
- Tested previous brand guidelines for accessibility and identified areas for improvement.
- Explored new color schemes and tested their impact on overall brand feel.
- Iterated on mockups with new branding to showcase what can be achieved while staying accessible.
- Tested previous brand guidelines for accessibility and identified areas for improvement.
Explored new color schemes and tested their impact on overall brand feel.
Iterated on mockups with new branding to showcase what can be achieved while staying accessible.
WEB DESIGN SYSTEM & BRAND GUIDELINES
PRESIDENT'S CLUB PRODUCT BRANDING
- Developed clear guidelines for typography, logo, button, and color usage for digital mediums.
- Built web design system within Figma & Webflow to prep for website development phase.
- Created new brand guidelines that reflect the company’s warm and empowering mission.
THE BUILD
PRESIDENT'S CLUB PRODUCT BRANDING
- From lofi to hifi mockups, developed fundamental web styles utilizing the new brand guidelines and design system.
- Reviewed iterations with client stakeholder and dial in on a singular cohesive direction.
- Walked through the interactions and how they would come to life on the website.
BEFORE
PRESIDENT'S CLUB PRODUCT BRANDING
BEFORE
AFTER
PRESIDENT'S CLUB PRODUCT BRANDING
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